Company name is the brand essential factor that identifies a company with what the character will behave, it is the first person of the enterprise, it should remove to identify function not only, what should show a company more is substaintial, if run the abstract thing such as concept of thought, spirit of enterprise, culture. Company name is the expression of industry personality, the visualize that borrow a written language and makes, can deepen the public and consumer the good impression to the enterprise. What diversity of the apt in contemporary company manages is increasing, the design requirement to company name is consequently stricter and stricter also, to the innovation of old company name the problem also takes seriously more and more.

Before the plan designs company name, must consider the integral sex of company brand seriously, with the dependency of the estate that company place pursues, the element such as the adaptability with merchandise figure and the transmission sex that should have when development international market. Of company name naming a principle with the brand is same, if use single brand strategy, it is one and the same completely. But the name that company name is a whole, still have a few special demands to its design. Of company name name > outside the concerned regulation of requirement and law, want to have the following character commonly:

Ideological content: Reflect the management concept of the enterprise and philosophy.

Uniqueness: Try to be unique, make the person leaves deep impression, exist without similar name.

Clarity sex: Concise and clear, language sense is good, articulate easily and travel.

Figure sex: Can be conveyed or allude merchandise figure and company image.

Internationally: Can travel in the whole world, language call the turn won't have outer country to misunderstand and associate wrongly.