(1) special word names a law

Special word has two kinds: A kind of habit that is certain industry uses a word, one kind is the word that the certain industry that forms in long-term history development likes particularly. Drugstore uses in " hall " word, if colleague hall, Cai is the same as heart hall to wait; Western medicine inn uses " room " , wait like colorful drug-store, coronal heart drug-store; Western-style food house is used " company " word, wait like company of big Western-style food of company of colorful Western-style food, heart.

(2) auspicious language names a law

"Promote " , " grand " , " source " , " luxuriant " , " hair " wait for a word to often appear on the fascia of the shop of old times, this is old times businessmen likes to denounce auspicious, pay attention to buccal colour, like old name month Cheng Zhai establishs 1775, inn name is " the month fills room " , have " month in and month out is flourishing " meaning; Of the Beijing of works of the first beer that compatriots establishs double closing plant of Cheng Wuxing beer is Shandong person Zhang Ge and Hao Sheng are given priority to collect money establish, name " double close fill " , have " bilateral and joint, prosperous " meaning.

(3) receive conjunction name standard

The lucky term that likes the public is used in the name of company shop, will cater to the psychology of the client that seek good fortune, solicit the business with this.

(4) the full name combines a magic art

The Ford Motor Corporation that issues electric equipment company, United States like the Japanese pine that mentions before us belongs to this kind to name a method.

(5) elegant word names a law

This kind of method that names to shop is China peculiar commercial life name. Because China suffers the effect of Confucianism, there is the idea of business of curb of a kind of serious article on the tradition, then a few businessmen also name commerciality place like be the study that resembles bookman, be like " fast " , " cabinet " , " a small room " , " house " , " field " etc.

(6) common saying names a law

Common saying relatively civilian spoken language is changed, manage the company company that common saying names, its name can be accepted by most public place. Pitted, dog pays no attention to famous king wait to belong to common saying to name. "Delicious come " melon seeds king, " delicacy must come " chop cry so that canorous name gives a person a kind of kind sense.

(7) homophonic names a law

Apply this kind of method to name, look be like accidental coincidence, solid belong to have ulterior motives, let a person read will fasten interesting flavour, like a Shanghai boss Yu Bing writings brush name extraction shop is " gloomy conscience drugstore " , go up from speech apropos with " have conscience " homophonic, let the public feel the boss is in business not to earn the sincerity of money of against one's conscience.
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