The enterprise names should able to read aloud fluently of the sound of reading aloud is concise and strong

Harmony of phonic musical sound is harmonious, or clang strong, or downy and euphonic, give out tone or sonorous or beautiful and clear, accord with Chinese pronunciation level and oblique tones is metrical, cannot awkward-sounding. A short messages: Wish new atmosphere of your New Year, 100 things coke, all things 7 happy event, mood snow greens jade, working red ox, life eat dream, love bright orange color is much, every day child is breathed out, month in and month out is happy 100 things, annual Gaole is tall, forever marked. Good brand is read rise red-blooded. Brand word number is not overmuch, want concise and strong, numerous full of trivial details is remembered not easily. The brand name with original IBM is " international business uses machine firm " , after IBM of brief melt into criterion more internationalization, more concise. "MOTO " relatively Motolora is more concise and fashionable.

Contrary because brand name is obscure difficult, promotion of a lot of brands rises difficult and heavy, company of a lot of foreign countries enters the brand name that mainland of Chinese meeting reinstate changes, if the translated term of BMW car is Bayier formerly, change after weigh BMW, handkerchief of company of European the biggest milk products pulls Ma to flee especially China, among them brand does not accord with Chinese character pronunciation to be used to is a reason. Ford Motor Corporation of the United States decides to make a kind of intermediate car, a lot of manpower and financial capacity were thrown on brand design. This company undertook public opinion investigation and motive are investigated, design 18000 many label in all, but be abandoned and need not, the result chose "(Edsel) of " moxa De Saier to serve as brand, because " of Er of contest of " moxa heart is Ford,already died father's name. Inopportune this one brand relieves a cough with a kind of the United States " of medical " Ha Desai Er is approximate, easy cause consumer allergy. Because gave a car to take a bad name, make this kind of car is sold not free, be forced to halt production finally.