One, the connection of company name and registered trade mark and distinction

1, the identification that company name is an enterprise, it is mark of sex of the distinction between the enterprise. Company name is formed by the character. The industry rises from the day that hold water, enjoy company name right.

2, brand is the mark that divisional enterprise commodity perhaps serves origin, brand also is another when distinguish each other between the enterprise important facet. Approve of bureau of brand of industrial and commercial bureau registers brand classics country, enjoy brand special right.

3, company name counterpoises (also call a manufacturer the name) belong to category of industrial property right together with trade mark right. Our country all accepts prevenient application to the taking of these two rights principle and register a principle, all involve establish right by industrial and commercial machine and protect the right.

4, company name authority and trade mark right are existing to be contacted inseparably. Company name authority is the premise condition that acquires trade mark right. The name in company name (weigh firm again) it is distinction same the most prominent symbol of an area A enterprise and B enterprise, in the meantime, this name also can serve as brand to register. Of course, registered trade mark can regard company name as medium name more, appear in the company name that already registered. In recent years, it is in category of a few merchandise and service project, the brand that forgoes the current share such as characteristic of administrative division into districts, industry is special after authority, the full name of name of a few companies also can serve as brand to register, have add much climate gradually. Be like: "Bicycle of "(of company limited of industry of the electric equipment below the pine) , 3 water chestnut of " are automatic car of "(of car industry company limited) , the service such as the commodity such as wine of "(of guesthouse of " white swan and constituent conference kind) etc.

But company name and brand put in very big distinction:

1, company name serves as identification, have the effect that distinguishs a company not only, still win the bid from the name characteristic of the company property that notified this company, industry, some dimensions that return designation to give a company (wait for) like group company. And only indicative and different commodity perhaps serves brand origin. The acknowledge to brand and understanding cannot natural and outspread the acknowledge of the property to the company that has a person to this brand and understanding. Namely both as distinction the gender indicates, the content that its distinguish has substantially different.

2, company name fastens compulsive registration book, without according to manage belong to illegal behavior, be investigated by law. Brand uses drug except nicotian goods and person outside, applicable and freewill register a principle, brand use person is OK do not use label in his commodity or service, perhaps do not use registered trade mark.
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